I have to say I'm pleasantly surprised. Though one model is not enough it's still a beginning. As a Swede I do think she's got an unfortunate last name though. (Runk = male masturbation.)
H&M also claims that they want to see raises in the minimum wages for the seamstresses in Bangladesh. As it is now the seamstresses can't live on what they make, 3000 takas (that's US$ 38 or 29.5 €) a month. I hope that it's more than words.