This makes some call the mannequins a hoax. However, it's not a hoax, the mannequins are real and they stand in a store, in Sweden, but it's not a H&M store.
These mannequins can be found in a Åhléns store in Malmö. Monica Hultgren is the company informant and she says:
"Our customers look different and that's why we use mannequins in different sizes. We sell much better with these mannequins in the store."
|Photo Emma Carlsson / Åhlens|
Åhléns sells clothes in all sizes and they needed mannequins that could carry the clothes.
Tina Rellos is proud of the curvy dolls.
- It is important to have mannequins that reflect all women. Every person looks different, and that is something you have the right to do.
H&M could learn from Åhléns but I doubt they will. They are simply too detached from reality.