PETA

PETA once again cements the impression that they are all full blown idiots, this time by wanting Jägermeister change the name to "Waldmeister". (Source) If they don't like the product name then they don't have to buy it. It's as simple as that.

This has to be a publicity stunt, it's the only way this makes sense. "Attack" a well known company, and its name, and you will get a lot of attention.